Whatever You're Into...

You’ve seen the videos, I’m sure. The ordinary woman escaping her everyday life by “living” the fantasy found in her favourite romance novels: one with a military man, another with a cowboy. (Selected as best hero archetypes with hats, I reckon.)

The videos are part of a campaign promoting the diversity of category romance via the hero archetypes most associated with the various lines. Hence the tagline: Whatever You’re Into…or should that be Whomever You're Into, since we're talking powerful billionaires, brooding bad boys, dangerous dukes, nice guys next-door, dashing doctors, heroic servicemen, loyal lawmen, tradies with tool-belts (I may have made that one up), and so on.

The campaign, launched May 28, also includes on on-line game called Date Ditch or Marry.

As is my way, I am late to the party and only recently clicked through. For those not playing along at home, here's the skinny. You’re given three choices of hero and, based on a picture and mini bio, you decide which one you’d date, which you’d ditch, and which you would marry. If you don’t like the first three choices, you can reshuffle the deck of bachelors.

It’s a fun way for readers to identify which category line -- or lines, since there's a temptation to play more than once, just to check out all the possibilities -- best suit them, with the reward of a $1.00 off coupon (at Harlequin Books) for playing.  

Have you had a play?  

Was the category series suggested for you an accurate reflection of your reading taste?  Do you think that the hero archetypes are a good representation of each series?

Bonus question: were you influenced by the images more than the descriptions?